ORANGE22

TM

Integrated Media & Marketing Strategy

WORK / PLATFORMs /INSIGHT EXAMPLES

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New Line Cinema

Worked with Real Branding on Audience Research for New Line Cinema DVDs

Warner Home Video

Worked with Real Branding to launch Warner Home video DVD titles as they came available

Yahoo Fantasy Football Subscriptions

Orange22 drove thousands of new Yahoo! fantasy football users and discovered a huge new fan base - WWE Trash Talkers

Webroot Software Downloads

Drove thousands of Downloads at Low CPD

NEC Mobile Leads

Analytic Insight generated 5,000 high quality leads for high cost products while spending less than $300k.

Integrated Media To Drive Subscriptions

Orange22 used a DSP, Google TV, Retargeting and a major SEM partner to Drive up Revenue from ZERO to $350,000 within one year.

Cisco Retraining Program

Orange22 worked with Camp Creative to get out of work Auto Workers in Michigan enrolled in a Cisco Retraining Program.

Hosted Christopher Coppola In-World

Christopher and his avatar spoke at a virtual session of Pahfest Motown, which was hosted at the Orange22 SIM and presented by Madonna University.

Good Technology Lead Gen

Orange22 managed Lead Generation and SEM, driving thousands of MQL's into Good's nurturing system.

Illumio RSA Tradeshow

Full Multi-Media RSA TradeShow Coverage. Taxi Tops, SUV Wrap, TradeShow banners, Outdoor Digital Billboards. You could not miss them. And that was the point.

ClearSlide

Orange22 drives qualified leads for Clearslide every month, and launched Clearslide as the first ever advertiser on SellerCrowd.

Generate Sweepstakes Entries

Worked with Dine/Mattson Agency to generate sweepstakes for a Food Truck Tour. Regional Advertising.

Yahoo! Life Engine

Yahoo! asked Orange22 to launch a TV/Web rebranding program. Traffic was huge. We quickly deployed a complex online media plan that featured high impact placements like home page takeovers and an extensive use of video ads. The campaign lifted ad awareness and message association and generated over 1 million clicks (with click rates of up to 22%).

Yahoo! ended up helping Orange22 incorporate our Company in order to keep working with us.

PhotoBucket

This contest we managed for PhotoBucket was FUN! We engaged a social out-reach partner and worked with Facebook to drive thousands of new Photobucket users.

Intel Focus Group at Orange22 Sim

Orange22 was asked to sit-in on Intel's first ever Global council on Virtual Reality, appearing both as Media Strategist and Power User. We also did informal focus groups inside the metaverse for them.

Martin Resorts ROI programs

We love this client. We work hard with them over the years to ensure a 3:1 rate of return on all media buys. We had a programmatic Shoot out last year. Not telling who won.

She's a project right? Since we built her by hand she counts.

Pacifica Hotels ROI Programs

Year over Year positive ROI against media spend with this Test and Roll strategy. Brought best ROI partner to the table years ago - Trip Advisor.

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Drove Awareness

Web Downloads

Virtual SIM Hosting

Drove SuBscriptions

Lead Generation

Sweepstakes

Research

Lead Generation

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Lead Generation

Drove SuBscriptions

Generated sign Ups

Sweepstakes

CPA Driven

Because Its Cool

CPA Driven

Drove DVD Sales

Audience Research

Drove Trade Show Foot Traffic

CREATIVE AGENCIES WE'VE WORKED WITH

Traction

Camp Creative

Argonaut

EVB

Gumas

JumboShrimp

Mortar Creative

Dine Mattson

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MOST NOTABLE WORK WE DID WHILE AT PREVIOUS AGENCIES

HP Test & Measurement Tools

Now known as Agilent.

Cadam, now known as IBM

Jelly Belly Jelly Beans

eBay

Our teams literally launched eBay media

Amazon

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JumboShrimp